Roger Ndayisaba.Résumé
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Selected work

Writing, video & web.

These projects show how I use writing, video and websites to give people the information they need to decide what to do next.

02 / Video library

Marketing videos

I worked with a freelance videographer on twelve videos across four ASU programs, conducting interviews, coordinating schedules and directing lab shoots. This selection also includes research, alumni and fundraising projects.

Read the production credits

03 / Editorial

Feature articles & essays

ASU Engineering News

Thirty-two features that made research, student work and alumni experiences accessible beyond their fields. I interviewed the people involved and found concrete ways to explain why their work mattered, giving readers a closer view of ASU.

Read the features

A little something for you

Selected personal essays about marketing, communications and storytelling.

Read the essays

04 / Websites

Website demos

Marisco Boys website

Prospect demo · Converge Story

Marisco Boys

Demo website. Copy, design and Webflow build.

View the demo
Lom Wong website

Prospect demo · Converge Story

Lom Wong

Demo website. Copy, design and Webflow build.

View the demo
Elvira's at DC Ranch website

Prospect demo · Converge Story

Elvira's at DC Ranch

Demo website. Copy, design and Webflow build.

View the demo

05 / Campaigns

Paid advertising

Meta lead campaign

6.5%

Click-through rate on my best lead campaign, at $0.65 a click. Across two accounts, I reached 111,000 people on less than $1,300 in spend.

Conversion tracking

I connected Typeform to HubSpot so an inquiry could reach the people responsible for following up. The Meta pixel and Conversions API sent conversion data back to the ad platform, connecting campaign activity to form submissions.

LinkedIn at ASU

I planned, launched and optimized LinkedIn campaigns to introduce prospective students to the school’s programs. The campaigns supported recruitment by bringing program information to people considering further study.

Campaign context & responsibilities