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About

Hi, I’m Roger.

I work in communications and marketing. I start with the person we’re trying to reach: what do they need to understand, why should they care, and what’s getting in their way?

01 / Background

My background

Roger Ndayisaba in Phoenix
Phoenix, Arizona

I have five years of marketing and communications experience. Most recently, at Arizona State University, I helped turn complex research into stories laypeople can understand and care about. I also helped prospective students find the information they need to decide whether or not a program is right for them.

I have an advanced understanding of video production and editing, design, writing, social organic and paid marketing, and more.

I'm looking for a communications or marketing role. I'm based in Phoenix, AZ, and I'm open to remote roles and to relocating for the right opportunity.

Download my résumé

02 / Experience

Professional experience

2026 – NOW

Converge Story

FOUNDER

I run a marketing agency for small businesses in Phoenix. I research what customers need, develop offers, write copy, build websites and run Meta ads. The goal is to give people a clear reason to choose the business and an easy way to get in touch. I’ve built more than thirty websites and landing pages, including prospect demos.

2024 – 2026

Ira A. Fulton Schools of Engineering, ASU

COMMUNICATIONS SPECIALIST

My work supported the school’s recruitment and communications goals. I wrote research stories, produced videos and planned website content to help people understand the school’s work and evaluate its programs. I also ran LinkedIn recruitment campaigns and worked with HR and leadership on a quarterly newsletter to keep staff informed.

2023 – 2024

Inspiritus

REFUGEE SOCIAL ADJUSTMENT CASE MANAGER

I helped refugee families settling in Nashville find the services they needed and understand an unfamiliar system. That included healthcare, tenants' rights and getting around a new city. I built a database of local services, kept case records and interpreted when my language skills were needed.

2021 – 2022

African Institute for Mathematical Sciences

COMMUNICATIONS OFFICER

At AIMS, I worked with communications officers across five countries to keep our brand voice consistent. Weekly stories about alumni and researchers showed the work behind the institution’s name. I also wrote the CEO’s talking points, developed content for the global social accounts, and wrote an internal newsletter for staff and leadership.

2020 – 2021

Connected Learning in Crisis Consortium

COMMUNICATIONS INTERN

CLCC supports higher education for people affected by conflict, crisis and displacement. I helped bring its 2019 yearbook to a wider audience by moving 23 stories onto the website and promoting them on social media. I checked information with consortium members so the published stories represented their work accurately.

03 / Skills & education

Skills, tools & education

Core skills

  • Content marketing
  • UX writing
  • SEO and web copywriting
  • Video production and editing
  • Writing and storytelling
  • Brand strategy
  • Digital advertising
  • Social media management
  • Graphic and web design
  • Web development
  • Email marketing
  • Marketing analytics
  • Conversion tracking and CRM integration

Tools

  • Adobe Creative Suite
  • DaVinci Resolve
  • Webflow
  • WordPress
  • Figma
  • Salesforce
  • Mailchimp
  • HubSpot
  • Meta Ads Manager
  • Claude and other AI tools

Education

Bachelor of Arts
in Communications

Southern New Hampshire University

June 2021

Further learning

04 / Podcast

Stories and Status

I host a podcast about building a business, money and the skills that help with both. I use research and conversations with guests to work through questions someone starting a business might have. I write, film and edit the episodes.

05 / Content creation

Short-form videos

I also make short videos about marketing. Here, I break down ads and landing pages, explain what works, and show what I would change.

Instagram Reel · 02:44

Landing pages

I use a dental landing-page demo to show how the value equation changes the headline, proof and next steps.

View on Instagram

Instagram Reel · 01:22

Ad breakdown

I break down a Cadence ad and explain why its hydration message should carry through to the landing page.

View on Instagram

Instagram Reel · 01:00

Funnel review

I follow an ad through to a booking page and point out mobile readability problems and a broken booking button.

View on Instagram