Communications & marketing
Phoenix · Open to remote roles
Writing · Video · Digital marketing
Before I write a story or pick up a camera, I want to understand who it’s for. Where are they in their life? Where do they want to be? What’s in their way? And how can what I’m about to share help them?
Those answers shape what I write, film and design, and where I share it. Sometimes it’s social media. Other times it’s email, a website or print. At ASU, that meant helping people understand the research and giving prospective students a clearer picture of what they could study there.
Stories and Status
A conversation with Serge ↗That’s me on the left.
01 / Selected work
01Arizona State University
Research can matter to people who will never read a scientific paper. I interviewed researchers, students and alumni to show what their work could change and what it was like to study at ASU. Thirty-two features, published by ASU Engineering News.
Reporting · Writing · Photography
Explore the work
02Arizona State University
Prospective students need to picture what they could study and do. I worked with a freelance videographer on twelve videos across four engineering programs, interviewing people and directing lab shoots to bring that experience into view.
Interviews · Production · Direction
Explore the work
03Arizona State University
I planned and updated content to help prospective students and parents find the information they needed to evaluate ASU programs. I worked with developers and school stakeholders on the rebuild, including navigation and accessibility.
Content planning · Stakeholder coordination
Explore the work02 / Inside a story
Sui Yang and graduate students in the lab. Photograph: Roger Ndayisaba / ASU.
Sui Yang’s research deals with controlling light at the molecular scale. The challenge was to make that work understandable to someone outside the field and give them a reason to care about what it could make possible.
I used silicon as a familiar starting point and asked what could come next. I opened with the internet, medical imaging and solar panels before introducing the science. Then I used an apartment-building analogy to explain how arranging molecules changes a material. The reader gets a reason to care before the technical detail.
I reported, wrote and photographed the story for ASU Engineering News. It connects a faculty research project to technologies people use, showing why the work happening at ASU matters beyond the lab.
Read the published storyFrom a colleague
“He has been very proactive in keeping this project on track, and his efforts are helping to create a new process for handling these types of video projects.”
Dan Traynor
Manager of Creative Services,
Ira A. Fulton Schools of Engineering, Arizona State University
03 / Selected writing
ASU Engineering News · 2026
Assistant Professor Sui Yang receives 2026 CAREER Award to develop materials that could surpass classical capabilities by controlling light at the molecular level.
Read the articleASU Engineering News · 2025
ASU Assistant Professor Rykaczewski reveals the key to optimizing cooling in extreme heat in a study published in the Journal of the Royal Society Interface.
Read the article
ASU Engineering News · 2026
A team of first-year ASU students won an award for building a dome that failed less destructively at the 2025 ASM International DomesDay competition.
Read the article