Converge Story

A campaign asks someone to make a decision. I work through what they need to know first: what the business offers, why it’s relevant to them and how to take the next step. I carry that thinking through the offer, copy, page and campaign.

I test the positioning, offer and pricing against how prospects respond. Their questions and objections help me see what needs explaining or changing before I ask more people to consider the offer.

My best Meta lead campaign had a 6.5% click-through rate at $0.65 a click. Across two ad accounts, I reached 111,000 people and delivered 144,000 impressions on less than $1,300 in total spend.

These figures describe ad performance. They don't establish revenue or sales results for a client.

I connected Typeform to HubSpot so inquiries reached the CRM for follow-up. I also set up the Meta pixel and Conversions API to send conversion data back to Meta. That connects the ad and landing page to the inquiry they are intended to generate.

I fixed email delivery problems affecting Microsoft and Yahoo inboxes by configuring and checking SPF, DKIM and DMARC, so messages could reach the people they were intended for. For prospect research, I built a Node.js tool that collects public business and contact information, replacing two paid scraping services.

I'm working with local businesses to build a record of measurable results. The website demos show my copy, design and development work. I'll add client results as that work develops.