Project / Selected work
ASU school website
The school’s website helps prospective students and parents decide whether an ASU engineering program is right for them. I led content planning and updates for the rebuild, working with school stakeholders, the Fulton Schools marketing team and web developers to make that decision easier to navigate.
01 / Project notes
Website brief
Prospective students and parents come to a school website with practical questions: what can I study, what does the program involve, and where could it lead? The move from Divi to Pitchfork was an opportunity to review whether the content answered those questions and whether people could find it.
02 / Project notes
Content & coordination
I planned and updated content around the information prospective students and parents needed to evaluate the programs. I worked with school stakeholders and the Fulton Schools marketing team on the content, and with developers on the rebuild, including navigation and accessibility.
That meant balancing recruitment information with the needs of current students, faculty and people exploring the school’s research. My role was to organize the content around those audiences and coordinate the people responsible for getting it ready.
03 / The website
Student recruitment
The website supports recruitment by giving students and parents the information to compare programs and consider their next step. Program details, research stories and videos work together: they explain the options and show the school behind them. You can explore the website below.
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